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LIFESTYLE STRONG
Brad Williams
BSc Hons Sports Scientist. Founder of Lifestyle Strong.
I am a sports scientist from Cape Town. I have spent more than 10,000 hours coaching people, from everyday runners and golfers to Olympic-level athletes, in more than 20 countries and at over 100 sporting events. I have worked with the All Blacks, the Proteas cricket and hockey teams, Leinster, Blues, Reds and more rugby franchises, the Cape Epic elites and extreme ultra runner Mina Guli.
Here is what all of that taught me. The system that keeps a professional on the pitch is the same system that keeps a 50-year-old on the golf course for life. Assess properly, restore what is lost, strengthen what the sport needs, perform, recover, repeat. The application is different. The method is identical.
I built Lifestyle Strong because most active people over 30 never get that system. They get a physio when they are broken, a personal trainer when they want to look better, and an app when they want it cheap. Nobody helps to rebuild properly, so they keep breaking down and eventually stop. That is the gap I want to bridge.
No glitz and glam. No rocket science. Do the basics, do them very well, then progress.
Credentials
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BSc Hons High Performance post grad, Stellenbosch University
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10,000+ professional coaching hours
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BA Sports Science under grad
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Teams: All Blacks, Proteas cricket, Proteas hockey, Super Rugby
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Athletes: Mina Guli (extreme ultra), Carlos Herrera and Luis Mejia (elite MTB), Cody Reed (elite ultra trail), Cape Epic elites, and more...
